About Us
At Wierd(A)dvisory, we tackle the problems that don't have obvious answers.
We Are
Wierd(A)dvisory
We believe strategy is more craft than formula - each solution should be as unique as the challenge it addresses. Our clients come to us when they need a standard of thinking and service that goes beyond the conventional and execution that matches their ambition.
What What We We BelieveBelieve
The World is Getting Weirder
The pace of change and growing complexity demands approaches that go beyond expertise alone. True success lies in the ability to adapt, create, and think differently.
Extraordinary Talent Comes in Unexpected Forms
The best ideas often come from those who defy traditional roles and expectations. We create environments where unconventional thinkers thrive and produce extraordinary work.
Craft Prevails Over Scale
Bigger doesn't mean better. Strategy isn't a commodity—it's a craft, and we treat it as such.
Wierd(A)dvisory, or as our friends like to call us, “W(A)”.
Meet Meet Our Our FounderFounder
Hi, I'm Sean Wierda. 👋
I started Wierd(A)dvisory because I noticed something odd: as the world got more complex, consulting got more formulaic.
The best solutions I'd seen came from people who thought differently and weren't afraid to challenge conventional wisdom. So I built a firm around that idea - bringing together talented people who see patterns others miss and aren't constrained by how things "should" be done.
We take on the kind of problems that make other consultants uncomfortable. The ones where the playbook doesn't work. Where you need to think from first principles and draw insights from unexpected places.
How How We We WorkWork
Hands-On
Senior principals lead from the front, embedding themselves in the work to ensure quality and alignment.
Bespoke
We apply first principles thinking and use the familiar tools to unfamiliar solutions unique to each situation.
Industry Agnostic
The best insights often come from seeing patterns where others see boundaries. We work across industries because the most interesting problems don't care what sector they're in.
Why Why Wierd(A)dvisory?Wierd(A)dvisory?
Because the world isn't getting simpler. Success belongs to leaders who embrace uncertainty, think differently, and make bold moves today.
Let's create something extraordinary together.