A Top 10 Global Software Company faced a critical moment after a major reorganization merged engineering, product, and specialist teams under a unified technology division.
While individually strong, these teams operated with conflicting visions and languages - each telling a different story about what made the company's technology valuable.
Engineering celebrated architectural innovation, product teams focused on user experience, and data specialists emphasized analytics capabilities. When the new CTO tried to articulate a unified technology story, it revealed a fragmented narrative landscape where teams couldn't see their connection to a larger purpo
We designed a multi-layered approach to create and cascade a unifying story:
The strategic storytelling approach transformed how teams saw themselves and worked together:
"What stood out was how you helped us find our authentic story—not imposed from above but discovered within our teams. Our engineers and product specialists are now telling the same story from different angles, creating a richer narrative that resonates with everyone from developers to the board room.."
— Chief Technology Officer